Privacy Policy

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Privacy policy explains how ICE collects, uses, shares, and protects user data. It also outlines users' rights concerning their data.

Purpose of the Policy
This Privacy Policy provides a detailed explanation of how ICE Ride-Hailing and Rental Services ("ICE") collects, uses, stores, and protects your personal information. Our goal is to maintain the highest standards of privacy and security while delivering quality services to our users in North Carolina.

Applicability
This policy applies to all users of ICE, including riders, drivers, and renters. By using our services, you consent to the data practices described in this policy.

Types of Data Collected

• Personal Identifiers: This includes your name, address, phone number, email address, driver’s license number, and other government-issued ID numbers. For drivers and renters, we also collect vehicle information and insurance details.
• Location Data: We collect real-time GPS data to track rides and rentals, which includes pickup and drop-off locations.
• Device Information: Information related to your device, including IP address, device type, operating system, and unique device identifiers.
• Usage Data: This includes data on how you use our services, such as ride and rental history, payment history, and service preferences.

Methods of Collection

• Direct Inputs: Information you provide directly during account creation, booking rides or rentals, or interacting with customer support.
• Device Permissions: Data collected via permissions granted on your device for location services, camera access, and push notifications.
• Automated Technologies: Data collected through cookies, web beacons, and other tracking technologies that monitor your interactions with our services.

Purpose of Collection

• Service Provision: To facilitate and enhance the delivery of our ride-hailing and rental services.
• User Communication: To send you notifications, alerts, and promotional offers relevant to your use of ICE.
• Analytics and Improvements: To analyze service usage, improve user experience, and develop new features.
• Legal Compliance: To comply with legal obligations, including identity verification and fraud prevention.

How the Information is Used

• Service Delivery: Data is used to match riders with drivers, manage rentals, process payments, and provide customer support.
• Marketing: With your consent, we may use your data to send you marketing communications about our services and offers.
• Service Improvements: We use data analytics to improve our services, address technical issues, and optimize user experiences.
• Security: Information is used to detect and prevent fraudulent activities and to ensure the security of our platform.

Data Sharing and Disclosure

• Third-Party Service Providers: Your data may be shared with third-party service providers for payment processing, background checks, insurance verification, and customer support.
• Legal Requirements: We may disclose your data to law enforcement or other authorities if required by law or in response to legal processes.
• Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred to the new owner as part of the transaction.

Overview of User Rights

• Access: You have the right to access the personal data we hold about you.
• Correction: You can request corrections to any inaccuracies in your data.
• Deletion: You may request the deletion of your data, subject to legal and regulatory requirements.
• Objection and Restriction: You have the right to object to or request the restriction of certain types of data processing.

Methods for Exercising These Rights

• In-App Controls: Most data can be accessed, updated, or deleted through the account settings in the ICE app.
• Contacting Support: For specific requests, you may contact our privacy team at privacy@iceride.io.

Security Measures

• Encryption: All personal data is encrypted during transmission and storage using industry-standard encryption technologies.
• Access Controls: Strict access controls are in place to ensure that only authorized personnel can access your data.
• Monitoring and Auditing: Regular audits and monitoring are conducted to detect and address any security vulnerabilities.

Compliance

• North Carolina Law: We adhere to all relevant state laws regarding data security, including the North Carolina Identity Theft Protection Act.
• Federal Regulations: We also comply with federal privacy regulations, such as the Federal Trade Commission’s guidelines on consumer privacy.

Retention Criteria

• Service-Related: We retain personal data as long as it is necessary to provide our services or as required by law.
• Legal Compliance: Some data may be retained longer to comply with legal obligations, resolve disputes, or enforce our agreements.

Data Destruction

• Secure Deletion: Once data is no longer needed, it is securely deleted or anonymized to prevent unauthorized access or use.

Amendment Procedure

• Notification: We will notify you of any significant changes to this policy via email or through notifications in the ICE app.
• Review Period: You will be given a reasonable period to review the changes before they take effect.

Effective Date

• Implementation: The new policy will take effect on the date specified in the notice. Continued use of ICE’s services after this date constitutes acceptance of the new terms.

Customer Support

• Email: For any questions or concerns regarding this policy, you can contact us at privacy@iceride.io.
• Physical Mail: You can also write to us at ICE Ride-Hailing and Rental Services, 5000 CentreGreen Way, Suite 500, Cary, North Carolina 27513  USA.